Press Package
With new techniques (such as Google Earth or drones) we increasingly familiarize ourselves with the view of earth from above. From this perspective, one could see the planet as a sculpture, or a canopy as a canvas. For The NEW Forest, trees will be planted in a specific arrangement, selected by the colours of their leaves and their corresponding foliage. As the forest ages, a design will slowly arise. By 2216, the forest will be fully-grown and an aerial perspective will reveal a souvenir from the 21st century: a flashy logo saying “NEW!” Each season shows different colour combinations, generating a new NEW! logo for years to come.
The site for The NEW Forest is a plot of land of 100 hectares (approximately 180 football fields) on Flevoland, a man-made island in the Netherlands. The forest will fit into the ecological head structure of the Netherlands.
The Tree Trunk Chair has a production time of 200 years. By pressing a mould into a tree for two centuries, the trunk will slowly grow over the form, after which the mould is removed and a chair can be harvested. By laying the trunk down, one can finally use this 21st century design.
The technique will be developed together with designer Gavin Munro (known for his Grown Furniture series). The Groninger Museum will be the caretaker for The Tree Trunk Chair for the coming centuries.

The first tree will be planted this year by the Groninger Museum, in their Menkemaborg garden.
Contact News Press Bio Smoke Real Time Clay